Special topic: Alibaba: revenue of the fourth quarter is 2218Familyfeudchannel74 million yuan, an increase of 7% over the same period last year.
May 14thFamilyfeudchannelAlibaba Group released Q4 for fiscal year 2024 and full-year financial results show that Alibaba Group's revenue for the fiscal year ended March 31, 2024 reached 9411 yuan.Familyfeudchannel.68 billion yuan, an increase of 8% over the same period last year, and the adjusted EBITA profit was 165.028 billion yuan, an increase of 12% over the same period last year.
Over the past year, Alibaba Group has taken the initiative to change, focusing on the strategic direction of "user first and AI driven". It has firmly invested in the three major areas of Taobao Tmall's core user experience, core public cloud products and AI infrastructure, and overseas e-commerce. This quarter, these major investments have achieved remarkable results: Taobao Tmall achieved year-on-year double-digit growth in online GMV, positive feedback from consumers on the improvement of user experience, strong growth in the number and frequency of purchases, and double-digit growth in orders compared with the same period last year.FamilyfeudchannelAliyun took the initiative to optimize product structure and improve revenue quality. Revenue from core public cloud products grew in double digits this quarter compared with the same period last year, while AI-related revenue accelerated by three digits compared with the same period last year.
These positive investments have accelerated the growth of the business and reduced quarterly profits. Alibaba reported that adjusted EBITA fell 5 per cent year-on-year to 23.969 billion yuan in the quarter, mainly due to increased investment in ecommerce and retention incentives granted to rookie employees. Due to the decline in the market value of the listed companies invested, the net profit reflecting the investment profit and loss fell in the fourth quarter. If the loss of investment, equity incentive fees and impairment of intangible assets are not taken into account, the net profit of non-GAAP in the fourth quarter is 24.418 billion yuan.
In fiscal year 2024, the operating profit of Alibaba Group was 113.35 billion yuan, an increase of 13% over the same period last year. Non-GAAP net profit was 157.479 billion yuan, an increase of 11% over the same period last year.