According to people familiar with the matterCrashtimeracingTech giants Alphabet (parent company of Google) and Meta have discussed using licensed content from major Hollywood studios in artificial intelligence video generation software.
Both companies are developing technologies that can create realistic scenes based on textual cues and have offered tens of millions of dollars to reach some degree of cooperation with studios. OpenAI, which is backed by Microsoft, is in similar discussions. Alphabet, Meta and OpenAI declined to comment.
With huge economic interests at stake, News Corp agreed to allow OpenAI to use the content of more than a dozen of its publications, and the deal could be worth 2. 5% over the next five years.CrashtimeracingMore than .50 billion US dollars.
Warner Bros. Discovery has said it is willing to license some of its programs to companies that train models, but only in specific categories, not the entire program library. Walt Disney and Netflix are reluctant to license their content to these companies, but have expressed interest in other types of partnerships.
Hollywood studios and many filmmakers have begun to use artificial intelligence in production. Tyler Perry (Tyler Perry) uses artificial intelligence technology to remake up his Madea character in the film. Director Robert Zemigis (Robert Zemeckis) uses artificial intelligence to reduce the age of Tom Hanks in an upcoming film.
But a series of new tools, including OpenAI's Sora and Alphabet's Veo, are expected to help filmmakers quickly produce vivid and lifelike clips based on a few sentences. Their power has caused excitement and anxiety in Hollywood, where actors and writers went on strike last year for months fearing that artificial intelligence would take their jobs.
Perry, an actor, filmmaker and studio owner, was amazed at Sora's presentation and earlier this year shelved a $800m studio expansion plan. He has been promoting the opportunities that artificial intelligence brings to the set, but also warns about the impact of the technology on the workforce. He called on the whole industry to unite and formulate some kind of rules and regulations. "otherwise,CrashtimeracingI don't know how we're going to survive, "he told the Hollywood Reporter in February.
The music industry has taken a tough stance on the use of artificial intelligence. Universal Music Group (Universal Music Group NV) has sued Anthropic, a start-up in artificial intelligence, accusing it of plagiarizing lyrics and temporarily withdrawing its music from TikTok, in part to protect the rights of its artists. Sony Music Group (Sony Music Group) wrote to hundreds of partners this month warning them not to use its music to train any artificial intelligence models.
Despite concerns that many artificial intelligence models have been trained on materials they own, no big studio has so far sued technology companies over artificial intelligence issues. They want to find a way to get artificial intelligence to work for them, rather than fighting a new technology that could help reshape the industry. However, no studio has yet reached an important business relationship with the largest technology companies on the use of artificial intelligence.
Hollywood executives worry that talks about licensing will lead to conflicts between studios and their creative partners. For example, studios think they have the right to license a film they own to an artificial intelligence company. But if the company uses the faces or voices of the actors in the film to train its artificial intelligence models, the actors will also want a chance to decide whether to agree or not. Some actors have reached agreements with artificial intelligence companies.