Under the influence of energy crisis, climate crisis and other factorsMangrovesnapperSustainable development is not only the objective demand of enterprises, but also an active choice oriented to long-term doctrine. In this context, the company's annual ESG (environmental Environmental, social responsibility Social, corporate governance Governance) report began to become the company's "second financial report".
In the new wave of industrialization, the field of home appliance manufacturing is deeply linked to the upstream industrial production system, mid-stream R & D and underwriters, as well as the downstream consumer market, so it is particularly important for household appliance enterprises to respond to the proposition of ESG.
In this regard, Sichuan Changhong, which has insisted on compiling a 14-year corporate social responsibility report, recently released the 2023 Sustainable Development (ESG) report, from macro topics such as green environmental protection and rural revitalization to detailed operations such as product innovation and brand promotion, clearly showing how home appliance enterprises lead the industry out of a targeted path of sustainable development.
Governance framework is sustainable
Since Sichuan Changhong responded to the national call to "protect the army and turn to the people" in the 1970s, Sichuan Changhong has been cut into the field of home appliance manufacturing after years of hard work. it has won the honorary titles such as national industrial design center, national technological innovation demonstration enterprise, national recognized enterprise technology center, intelligent manufacturing pilot demonstration and so on.
Recently, Sichuan Changhong released the 2023 Sustainable Development (ESG) report, which has become an important tool for the outside world to perceive its value carding, information disclosure and brand positioning.
In terms of corporate governance, Sichuan Changhong ensures the efficiency and compliance of corporate governance with a structure of clear powers and responsibilities and effective checks and balances; in terms of environmental governance, around the "double carbon" strategy, actively implement the "14th five-year Plan" energy saving and emission reduction targets; in terms of social responsibility, adhere to the "industry serving the country", help rural revitalization, social welfare undertakings, build a sunny supply chain, and actively respond to the "Belt and Road Initiative" national strategy.
When environmental governance and social responsibility are put into practice, the high-quality development of enterprises will come naturally, and what kind of reputation does an enterprise have in its development? the consumer market is the most direct testing channel, and the product is the most intuitive presentation.
In the 2023 Sustainable Development (ESG) report, Sichuan Changhong pointed out that the company implements the development strategy of "quality is the foundation of the industry" and regards quality as the lifeline of products and a sharp weapon for market development. In terms of key indicators, the report shows that there were no production accidents and no product recalls and withdrawals in Changhong, Sichuan Province in 2023.
Behind this, Sichuan Changhong has created detailed production standards management policies and measures, in addition to the establishment of production safety committees and the establishment of a number of safety management systems, the company has also established a complete process in product return and exchange processes and other management methods to protect user experience.
Although this is a common practice in the industry, Sichuan Changhong has made a difference-- using intelligent technology to follow up the safety and quality control of products from the source of production to consumer feedback, so as to efficiently and intelligently implement the ESG strategy in the field of corporate governance.
Tamping intelligence to create hard power
In addition to a series of governance measures, Sichuan Changhong also actively carries out product technological innovation at the strategic level of the company, which is particularly important for the long-term doctrine of an enterprise.
In the field of home appliances, "Smart Internet" is the theme of the consumer market in recent years. In order to enable users to recognize the product suite of the brand for a long time, the intelligent experience of the product has become a watershed in the industry, which not only requires enterprises to polish the performance from the end of the product. what's more, we should pay attention to the systematic intelligent upgrade from the bottom research and development at the system level.
At present, Sichuan Changhong has implemented a digital transformation strategy for the Internet of things, creating an overall solution for "smart family" and "smart manufacturing". The company began to apply AI technology to home appliances such as televisions, refrigerators and air conditioners in 2016, and launched Changhong Yunfan, the world's first large model-based AI platform for smart home appliances, in 2023, accelerating the integration of smart home areas with the AI era.
At the same time, in the field of intelligent manufacturing, Sichuan Changhong has also adopted AI, big data, edge computing and other technologies to improve the efficiency of intelligent manufacturing, and further promote the new industrialization and enterprise digital transformation. Up to now, Changhong has realized intelligent upgrading in 65 manufacturing factories around the world, creating the first national cross-industry and cross-domain industrial Internet platform in Sichuan, enabling nearly 100 enterprises.
Not only at home, but also in overseas ESG practice, Sichuan Changhong responds to the "Belt and Road Initiative" initiative by insisting on international development, and further shares "made in China" with the world.
At present, Sichuan Changhong has 10 R & D bases and 16 manufacturing bases around the world. Its products and services cover more than 160 countries and regions, with more than 200 million users. This will also be its strength as a global and comprehensive science and technology enterprise.
Shape pluralistic soft power
In addition to the above-mentioned achievements in the implementation of ESG, Sichuan Changhong's "soft" strength also has outstanding achievements.
In recent years, through innovation and responsible marketing composed of new media, new scenes, new technologies and responsible marketing, Sichuan Changhong has accumulated a brand reputation with both consumer reputation and strong technology image. For example, Changhong CHiQ has become an official partner of the International Snow Federation Freestyle Ski World Cup (FIS).
In 2023, the value of Changhong brand will reach 2039.Mangrovesnapper.68 billion yuan, exceeding 200 billion yuan for the first time, ranking 285th among the "top 500 brands in the world", rising again. The company's experience and practice of "supporting wisdom" and "promoting national unity" has won the best practice case of rural revitalization of listed companies in 2023 by the Association of Chinese listed companies.
From the sustainable development (ESG) report of Changhong, Sichuan, it is not difficult to see that ESG is not a tuyere, but an enterprise's deep understanding and practical investment in sustainable development.
Facing the trend of new economy, ESG strategy will be the top priority for enterprises to practice long-term doctrine. On the one hand, revenue and profit are no longer the only numbers concerned by investors, and a company that focuses on green development and places itself in the macro pattern will be more favored by capital; on the other hand, new industrialization and the development of new productive forces are becoming a new theme in the construction of China's modern industrial system, and how a company dismantles ESG goals and implements them is also a comprehensive embodiment of its strategic consciousness and business wisdom.
In this industry competition of the times, Sichuan Changhong has full leverage and will continue to deliver answers that satisfy the market.
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