On May 11, China Brand Day 2024 opened in Shanghai and was released by the State-owned assets Supervision and Administration Commission.BestplaytoearncryptogamesiosPoly Group continued to rise, ranking 11th. In the list of "2023 China Brand value Evaluation" jointly issued by Xinhua News Agency, China Association for the Promotion of Brand Construction and China Asset Appraisal Association, Poly Group ranked 2149.BestplaytoearncryptogamesiosThe brand value of 4.8 billion yuan and the brand strength of 931 hit a new high.
At this year's China Brand Expo, Poly Group focused on the brand positioning of "good Life Leader", showing dynamic achievements in trade, real estate, engineering, culture, science and technology, etc. The deep and middle channel of the world-class super project was "moved" to the booth, and a single intelligent consumer EEG helmet with independent intellectual property rights was unveiled for the first time. The 7750SR-14s core router equipped with a new generation of network processor chips can provide ultra-high density and processing power under low energy consumption. Old Summer Palace's beast head, "Belt and Road Initiative" national gift, and national non-heritage exhibits gather in the form of "physical object + 3D interaction". A number of formats appear in conjunction with each other.
In addition, Poly Group also held a number of launch activities during China Brand Day, includingBestplaytoearncryptogamesiosRelease the concept of "human service" and multi-service sub-brands, jointly produce the "2024 report on livability of Urban Life", create the theme event of "Le run China", release the Chinese craft pattern data center, Chinese jewelry brand "only this green" IP series, "Youwei" series of smart watches, release the first white paper focusing on new productivity in the information and communications industry, etc.
In recent years, Poly Group has set up the corporate culture system of "Poly character", the behavior identification system of "Poly character" and a diversified family pedigree of "Poly Brand", and constructed the brand culture system of "excellent products". Launched the "July 15 Brand Day" super brand symbol, and for the first time listed among the top 500 brands in the world. (Sina Finance and Economics Liu Lili)
