RecentlyPowerballnumberslastnightIn cooperation with a number of well-known cycling clubs, pathfinders launched "romantic riding encounter"-themed cycling activities in many cities such as Beijing and Wuhan, inviting many cyclists and talents to clock in the local treasure route and take the city as a cycling scene. integrate outdoor sports into daily life, share cycling fun, and spread a healthy lifestyle.
During the event, pathfinders provide cyclists with a variety of sunscreen clothes, T-shirts and hats to escort Cityride, shuttling through time scrolls to find the relaxation that is exclusive to spring. Brand spokesman Liu Haoran with the same mountain shadow series sunscreen clothing, equipped with "Polar Bionic Technology platform 2"PowerballnumberslastnightTiEF SKIN sunscreen technology and TiEF SHINE intelligent light change technology in. 0 "can not only protect UPF50+, but also intelligently change color according to the intensity of ultraviolet rays in the sun, reminding people who are engaged in outdoor activities to pay attention to sunscreen and avoid sunburn. The spokesman of the same series of ice wing sunscreen clothing adds TiEF COOL cool technology and TiEF DRY dry technology, which can make it cool, breathable and quick-dry at the same time, bringing a better experience for outdoor cycling. T-shirt is also equipped with sunscreen cool technology, using ultra-fine elastic spandex filament plus special technology, elastic and comfortable, delicate feel, light to wear, suitable for cycling.
In recent years, more and more people choose cycling as a way to commute or exercise, and share their cycling experiences on social media. According to the 2024 Sports Fashion trend Guide, cycling ranks firmly in TOP 3 in the online exposure index. From January to October 2023, the number of notes related to cycling on social platforms increased by nearly 400%, with more than 1.8 million notes and nearly 1.3 billion "cycling" topics read.
To promote the development of outdoor sports and protect outdoor enthusiasts is the goal and direction of pathfinders. As a leading outdoor brand in China, Pathfinder continues to contribute to national sports events, advocate a healthy lifestyle, pay attention to the physical and mental health of the group, and contribute to building a strong physique of the whole people.
It is reported that the pathfinder achieved operating income of 13% in 2023.Powerballnumberslastnight90 billion yuan, an increase of 22.1% over the same period last yearPowerballnumberslastnightThe net profit returned to the mother was 71.798 million yuan, an increase of 2.7% over the same period last year, and a positive growth for three consecutive years. Cash flow reached an all-time high, with net cash flow from operating activities reaching 409 million yuan, an increase of 101.9% over the same period last year.
In the first quarter of 2024, Pathfinder's revenue and net profit increased significantly, showing a strong momentum far exceeding that of listed companies in the same industry. Revenue reached 382 million yuan, an increase of 57.7% over the same period last year; realized net profit of 71.18 million yuan, a substantial increase of 286.55% over the same period last year; and deducted 66.89 million yuan of non-net profit, achieving a rapid growth of 417.91% over the same period last year. Among them, the outdoor sector achieved business income of 320 million yuan, an increase of 32.05% over the same period last year.
The "Romantic Riding encounter" theme cycling event coincides with "520", attracting many young cyclists to participate in it, everyone wearing dopamine sunscreen, facing the direction of the sun, together to capture the sweet signal in the wind. Pathfinders also integrate deeply into the hobby circle of the younger generation through activities and receive a lot of positive feedback. In the follow-up, pathfinders will continue to carry out cycling activities across the country, invite more cyclists to participate in them, and provide comfortable and safe cycling experiences and product guardians.
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